SpyderBot Documentation
AI Referrals & Outcomes
This page answers which AI platforms send measurable human traffic, where users land, how they engage, and whether they produce configured business outcomes.
It replaces the former AI Referral Intelligence and AI Traffic Intelligence chapters as one continuous workflow.
Reading order
- Summary KPIs
- Platform performance
- Landing pages
- Engagement signals
- Session journeys
- Attribution evidence
Key KPIs
- AI Referral Sessions
- Engaged AI Sessions
- Multi-page Sessions
- AI Goal Sessions
- Attribution Coverage
- Orders and revenue when available
Guardrails
- GA4 and SpyderBot Script sessions are not added together.
- The selected primary human analytics source must be visible.
- Multi-page sessions are not conversions.
- Short Session Rate is not automatically equal to GA4 Bounce Rate.
- Each engagement rate uses only sessions eligible for that signal.
- Session journeys are human website journeys, not prompt-to-click journeys.
- A referring platform does not identify the exact model, answer, or prompt unless direct evidence exists.
- Referrer stripping and in-app browsers may cause under-attribution.
- Modeled assists remain separate from native referral totals.