SpyderBot Documentation
Read Overview
Overview answers: what happened, what needs attention, what changed, and whether measurement can be trusted.
Recommended reading order
- Global period and contextual filters
- Measurement Health
- Headline KPIs
- What Needs Attention
- What Changed
- Separate Machine Traffic and AI Referral trends
- Critical Pages summary
Headline KPIs
| KPI | Meaning | If missing |
|---|---|---|
| Observed AI Bot Activity | Qualifying AI bot activity in the selected period | Connect Cloudflare or a server bot source |
| AI-Active Pages | Canonical URLs with qualifying AI activity | Connect bot source or CMS inventory |
| AI Referral Sessions | Human sessions attributed to AI platforms | Connect GA4 or install SpyderBot Script |
| AI Goal Sessions | AI referral sessions containing configured goals | Configure goals |
Machine Traffic and AI Referral Traffic use different units and are never added together. Do not restore mixed-unit share cards.