SpyderBot Documentation
What is SpyderBot
SpyderBot is the AI Visibility Platform for Generative Engine Optimization (GEO).
Overview
It helps organizations understand, measure, and improve how AI systems perceive brands, products, websites, and entities across modern large language models, including ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, and other AI-powered assistants.
As AI increasingly becomes the first place people ask questions, compare products, and make purchasing decisions, understanding AI Visibility has become just as important as understanding search visibility.
SpyderBot provides the intelligence organizations need to monitor, analyze, and improve that visibility.
Why AI Visibility Matters
For more than two decades, organizations optimized for search engines.
Success was measured through rankings, impressions, clicks, and website traffic.
Today, AI systems are changing how people discover information.
Instead of presenting a list of links, AI systems generate answers, recommend products, summarize opinions, compare competitors, and reference sources directly within conversations.
As a result, organizations now need to understand questions such as:
- Does AI recommend our brand?
- How does AI describe our products?
- Which competitors receive stronger recommendations?
- Which sources influence AI-generated responses?
- How is our website discovered by AI systems?
- How does AI perception change over time?
Traditional analytics platforms cannot answer these questions.
SpyderBot was built to.
What SpyderBot Does
SpyderBot helps organizations answer two fundamental questions.
1. How do AI systems perceive our brand?
SpyderBot analyzes AI-generated responses to understand how brands are recommended, described, cited, compared, and positioned across multiple AI systems.
This helps organizations understand their AI Visibility and identify opportunities for improvement.
2. How do AI systems interact with our website?
SpyderBot monitors how AI systems discover, crawl, and reference websites.
This provides visibility into AI crawler activity, AI referral traffic, website accessibility, and optimization opportunities that influence AI discoverability.
Together, these two perspectives provide a comprehensive understanding of an organization's AI Visibility.
The SpyderBot Platform
SpyderBot consists of three integrated products that work together throughout the AI Visibility lifecycle.
Brand Insights
Brand Insights provides a strategic view of how AI systems perceive your organization.
It analyzes recommendation behavior, visibility, entities, citations, competitive positioning, sentiment, and other intelligence layers to help organizations understand their current AI Visibility.
Prompt Intelligence
Prompt Intelligence focuses on individual prompts.
Prompt Explorer analyzes prompts on demand, while Prompt Observatory continuously monitors important prompts and detects meaningful changes over time.
Together they help organizations understand prompt-level AI behavior.
Products → Prompt Intelligence
LLM Tracking
LLM Tracking helps organizations understand how AI systems interact with their websites.
It monitors AI crawler activity, AI referrals, crawl coverage, AI access controls, and optimization opportunities.
How Organizations Use SpyderBot
Although every organization has different objectives, a typical workflow follows a simple pattern.
- Measure overall AI Visibility using Brand Insights.
- Investigate important prompts using Prompt Intelligence.
- Monitor website interaction using LLM Tracking.
- Apply recommendations and optimization opportunities.
- Measure changes over time.
Rather than providing a one-time snapshot, SpyderBot is designed to support continuous AI Visibility improvement.
Who Uses SpyderBot
SpyderBot is designed for organizations that want to understand and improve their presence across AI systems.
Common users include:
- Enterprise marketing teams
- SEO and GEO teams
- Product marketing teams
- AI strategy teams
- Digital agencies
- SaaS companies
- E-commerce businesses
- Publishers
- Consultants
Learn More
If you are new to SpyderBot, continue with:
- Platform Overview — Understand how the platform is organized and how the products work together.
- How SpyderBot Works — Learn how SpyderBot transforms AI observations into actionable intelligence.
- Quick Start — Run your first analysis in just a few minutes.
If you are unfamiliar with AI Visibility or GEO, see:
- Concepts → AI Visibility
- Concepts → Generative Engine Optimization (GEO)
- Concepts → Recommendations
- Concepts → Citations
Recommended screenshots:
- SpyderBot homepage or dashboard overview.
- Product navigation showing Brand Insights, Prompt Intelligence, and LLM Tracking.
- A simple platform architecture illustration showing the relationship between the three products.