Choose Your Workflow

You do not need to learn every SpyderBot product before beginning. Choose the workflow that matches your immediate decision.

I want toâ¦	Start here	Continue when needed
understand current brand visibility and competitive position	Brand Insights	Open Evidence, Full GEO Report, or Prompt Intelligence for deeper investigation
discover which AI questions matter	Prompt Universe	Build an investigation in Prompt Explorer
investigate what AI systems say for specific prompts	Prompt Explorer	Review response evidence, citations, sources, and cross-system differences
monitor how important prompts change	Prompt Observatory	Inspect compatible periods, alerts, and evidence-supported change factors
measure bot requests or AI-originated human traffic	AI Traffic	Review Measurement Health, requests, sessions, outcomes, and evidence
diagnose readability, URL, entity, or access issues	GEO Audit from AI Traffic	Implement a change and verify it with a later compatible audit or observation
open, schedule, share, or export a saved result	Reports	Return to the source product when you need detailed evidence or metric definitions

Common starting points

Marketing or executive review

Start with Brand Insights when you need a high-level view of visibility, context, competitive position, commerce representation, or leadership and finance context. Use the report scope and evidence before treating a finding as strategic fact.

GEO, SEO, or content investigation

Start with Prompt Universe to identify important question spaces. Use Prompt Explorer for a current investigation and Prompt Observatory when the same question should be monitored over time.

Engineering or infrastructure investigation

Start with AI Traffic when you need request-level, page-access, status, bot-identity, policy, referral, or measurement-health evidence. Use GEO Audit for a scoped diagnostic.

When two products are needed

Brand Insights may show weak citation presence; Prompt Intelligence can identify the prompts and cited sources involved.
Prompt Intelligence may show a recommendation; AI Traffic can measure whether AI-referred users arrived and what they did, but it cannot assume that a specific prompt caused a session.
AI Traffic may show successful bot access; Brand Insights can show whether the brand appears in responses, but access does not prove citation or use.

Use cross-product evidence as complementary context. Do not combine it into a causal claim unless direct evidence supports that relationship.