AI Traffic Quick Start

Steps

1. Add or select a website.
2. Open Measurement Setup.
3. Review capabilities already available for that site.
4. Connect the recommended bot and/or human analytics source.
5. Confirm the integration state shows connected and receiving data.
6. Define important pages or import them from a sitemap or CMS.
7. Configure primary and secondary goals if human outcomes are required.
8. Open Overview and review Measurement Health.
9. Review the highest-priority finding or opportunity.
10. Open the evidence and follow the recommended action or GEO Audit route.

Setup recipes by goal

• Bot activity: Cloudflare, WordPress server/plugin, or supported server tracking.
• AI referrals: GA4 or SpyderBot Script.
• Commerce: Shopify or configured GA4 ecommerce.

Choose sources based on the question you need to answer—not every integration at once. See Choose Measurement Setup.

Where to go next

• Understand Data Availability
• Read Overview
• Integrations Overview