SpyderBot Documentation
What Is AI Traffic
AI Traffic helps you understand how AI systems, bots and AI-referred visitors interact with your website. It combines machine-side activity, human referral outcomes, measurement evidence and GEO Audit diagnostics in one workflow.
Your website now serves two audiences: people and machines. The Machine Audience includes crawlers, retrieval systems and AI agents that discover or access content. AI Traffic measures this machine-side activity alongside the human sessions that arrive from AI platforms.
Machine Traffic
- Automated actors
- Requests or activity events
- Pages accessed
- Access outcome where available
- Identity and likely purpose
AI Referral Traffic
- Human sessions from AI platforms
- Landing pages
- Engagement and journeys
- Configured goals
- Orders and revenue where connected
These flows use different units and are never added together.
AI Traffic includes Machine TrafficâAI systems and bots accessing the websiteâand AI Referral Trafficâpeople arriving from AI platforms.
Continue with AI Traffic Overview or Quick Start.