SpyderBot Documentation
Google Analytics 4 for AI Traffic
GA4 may provide human-session and configured event data used for AI Referral Traffic and outcomes when measurement is installed and events are configured correctly.
What GA4 may support
- AI Referral Sessions
- Landing pages and engagement signals
- Configured goals or key events
- Ecommerce outcomes when configured
- Source and period context
GA4 does not provide complete bot-request evidence. Referral attribution normally does not identify the exact AI prompt, response, or model.
Setup checklist
- Install or verify the GA4 measurement tag (or GTM container that deploys it).
- Confirm property, stream, and consent settings match the measured website.
- Configure referral, engagement, goal, or ecommerce events you need.
- Validate with a test session and confirm SpyderBot shows connected and receiving.
If GA4 and SpyderBot Script are both connected, identify the selected primary human analytics source. Do not add their sessions together manually.