SpyderBot Documentation
Attribution Methodology
AI Referral Traffic attribution depends on the selected analytics source and attribution rules. Ordinary referral data does not identify the exact prompt, answer, or model responsible for the session.
Practical rules
- Use one primary human analytics source for session counts.
- Do not add GA4 and SpyderBot Script sessions together as separate audiences.
- Treat Brand Insights AI Referrals (Estimated) as estimated orientation, not observed AI Traffic sessions.
- Commerce outcomes require qualifying order or revenue events under the selected source rules.